Fox Valley Wildlife Center
Branding / Brochures / Interactive / Web
Project Goal
The goal of this re-branding project was to design a new brand identity for the Fox Valley Wildlife Center that would better communicate the center’s attributes across multiple touchpoints.
As a non-profit organization, FVWC relies on private donations and volunteer efforts. The print and web materials below were designed to raise awareness for the center and to educate the public about wildlife in need.
Logo Design
The Fox Valley Wildlife Center is currently located in the Elburn Forest Preserve and operates out of a home-like building. The new logo design reflects the center’s past and present as a home for wild animals. The logo also represents the variety of animals that the center cares for by including the animal tracks of fawns, raccoons, rabbits, songbirds, and squirrels.
Stationery
Each of the stationery elements includes a life-sized animal track and the center’s tagline “Helping Wildlife in Need.” Earthy, speckletone paper is used to reference nature and wild habitats.
Brochure Series
This brochure series introduces an important element of the brand: animal silhouettes with photo collages. These silhouettes emphasize the wildlife cared for by the center and are a simple, easily recognizable brand element. The photo subjects range from wild animals to textures found in nature.
These informational brochures would be distributed to the public by the center and by the center’s local supply partners. They contain general information about FVWC as well as ways for the public to get involved.
Poster
One of FVWC’s main goals is to educate the public about wildlife and prevent wildlife issues in the Kane County area. The informational poster below focuses on “Wildlife Dos & Don’ts” and was designed to help the center achieve this goal. It would be distributed to local community centers and high schools in the area.
Wildlife Rescue App
The “Wildlife Rescue” app leads the user through a step-by-step process of helping an injured, sick, or abandoned wild animal in real time. It simplifies the process of following complex flow charts that are usually provided by wildlife centers.
The app first prompts the user to choose the type of animal (mammal, bird, or amphibian/reptile). The app then assists the user in determining if the animal actually needs help through a series of questions. After it has been determined the animal is in trouble, the app provides detailed directions and helpful resources in the area.
WEBSITE
The website was developed using WordPress, so that FVWC staff and volunteers could easily add content and update web pages as needed. The website emphasizes ways to support the center like making a donation, attending an event, becoming a volunteer, or purchasing an item from the online store.
