Chicago Jazz Festival
Branding / Brochures / Posters
CONCEPT
The goal of this poster and brochure for the Chicago Jazz Festival was to convey the essence of jazz music. The bright yellow and the dark blue reference brass instruments and nighttime performances. A rhythmic pattern was created by improvising with the four letterforms in the word “jazz.” The letter “A” in the title has a different color and orientation, alluding to the spontaneity of the music style.
