Arbor Day For All
Campaign / T-Shirts / Social Media
CAMPAIGN
The Morton Arboretum celebrates Arbor Day each year with a new campaign to promote the importance of trees and to encourage donations in support of the Arboretum’s mission for a greener, healthier, and more beautiful world. The “Arbor Day for All” campaign utilizes line illustrations of an oak tree and hands working together to plant a tree. Arbor Day greeting cards were sent out to trustees, donors, and supporters of the Arboretum.
T-Shirt
A t-shirt with the same look and feel as the card was designed for Arboretum staff to wear on Arbor Day and throughout the year. “Arbor Day for All” emphasizes the role each one of us have to play in planting, protecting, and caring for trees.
Social Media
Social media posts incorporated the same line illustrations from the card and t-shirt. On Arbor Day, Arboretum President and CEO, Jill Koski, wore the “Arbor Day for All” shirt to throw the first pitch at a Chicago White Sox game.
